Press kit and company news.
joayo is a local deals and rewards platform bringing neighborhood merchants and nearby customers together every day. Download media assets below or reach out for interviews, data, and executive bios.
About joayo
joayo is a Seoul-based local discovery platform where people find good deals at cafés, restaurants, bakeries, bars, and salons around them — and earn rewards every time they come back. Founded in 2023 and launched publicly in Korea in 2024, joayo partners with independent merchants to replace paper stamp cards and flash-sale coupons with a single daily habit. The company is backed by early-stage investors in Seoul and Singapore.
Press releases
Official announcements from joayo. For embargoed briefings or interviews, contact us directly.
- March 18, 2026
joayo surpasses 10,000 partner merchants across Seoul and Busan
Milestone reached after 18 months of growth across 14 neighborhoods. Cafés and bakeries lead adoption, followed by late-night restaurants.
- January 9, 2026
joayo introduces Surprise Bags to cut end-of-day food waste
New feature lets merchants sell unsold inventory at up to 50% off in the final hour of service. Over 2,000 merchants opted in during the pilot.
- October 2, 2025
joayo closes Series A to expand neighborhood coverage
Funding round led by regional partners supports platform expansion beyond the greater Seoul and Busan metros through 2026.
In the media
- The Korea Herald
“A quiet reinvention of the neighborhood loyalty card for the smartphone generation.”
- TechCrunch
“Korea's answer to the end-of-day food-waste problem — with a rewards engine built in.”
- Maeil Business
“joayo is the first app independent merchants actually ask their customers to install.”
Brand assets
Logos, wordmarks, color tokens, and product screenshots for editorial use. Please keep spacing and color ratios intact — do not recolor the mark.
Press contact
For interviews, executive bios, or original data on consumer and merchant trends, our press team usually replies within one business day.
See also our company page and open roles.
Writing about local commerce?
Get in touch — we're happy to share context, data, and case studies from merchants on the ground.